Clothing is a home for the body - shelter, protection. Exploring this idea further, for its Spring/Summer 2023 Linea Rossa campaign set, Prada collaborates with OMA (The Office for Metropolitan Architecture) to design a lightweight, modernist tent adapted to urban territory - geometric, mutli-faceted, and structured around the signature red lines of Linea Rossa. It is a further evolution of the Linea Rossa aesthetic, and ideology.
A project with AMO